Purpose of Data Processing and Consequences of Not Providing Data

Zorka Keramika d.o.o., as a manufacturer of ceramic tiles, processes the personal data you provide (hereinafter: “Data”) when sending e-mails through our website [https://en.zorka-keramika.rs] (“Website”) as well as the Data you provide at our points of sale.

In addition, Zorka Keramika processes Data when you subscribe to newsletters, during events and fairs organized by Zorka Keramika or in which Zorka Keramika has participated/participates, and personal data collected during your communication with Zorka Keramika, including information about your purchases. We process Data for the following purposes: Data collected during your communication with Zorka Keramika, including information about your purchases.

We process Data for the following purposes:

a) Customer Relationship Management

Zorka Keramika processes Data to manage your online communication with the Website and to provide products and services. Specifically, Zorka Keramika processes your personal data for the following purposes: enabling the sending of e-mails through the Website, responding to your messages, providing requested products and services, and transferring Data to our sales network (i.e., distributors) or third parties with whom Zorka Keramika has concluded agreements, in accordance with the Personal Data Protection Act (“Official Gazette of RS”, Nos. 97/2008, 104/2009 – other law, 68/2012 – Constitutional Court decision, and 107/2012, hereinafter: “Law”) and in accordance with the General Data Protection Regulation no. 2016/679 (“GDPR”).

Furthermore, Zorka Keramika processes your Data in accordance with applicable laws and relevant regulations for the purposes mentioned above, as well as to establish or defend legal claims.

For the above purposes, we process the following Data: first and last name, e-mail, address, telephone number, and information about products purchased in our stores. When processing Data for organizing and conducting events, fairs, and promotions by Zorka Keramika, we process Data depending on the specific activity, particularly: first and last name, date of birth, mobile phone number, e-mail, residential address, city, country, and satisfaction with ceramic tiles. Providing Data for the purposes mentioned above is necessary, and failure to provide such Data may prevent Zorka Keramika from performing the activities mentioned, such as responding to your e-mails.

b) Other Purposes

With your voluntary consent, Zorka Keramika uses your personal data for marketing purposes, particularly to send newsletters, commercial or promotional communications, for direct sales, market research, statistical analyses, and customer satisfaction surveys. Marketing activities are carried out via e-mail (newsletters), phone, SMS, MMS, chat, website banners, instant messaging, social media, and mail, including invitations to events attended or organized by Zorka Keramika d.o.o.

This communication may also include offers regarding products, services, and initiatives from our business partners. At any time, you have the right to choose your preferred communication method and to withdraw consent for receiving promotional materials through any or all of the above channels.

With your voluntary consent, Zorka Keramika collects information about your preferences, habits, lifestyle, communication with Zorka Keramika d.o.o., and details of your purchases through our points of sale, websites, and applications for creating group and individual profiles (“profiling”) and sending personalized promotional materials and offers. Providing Data for marketing and profiling purposes as described above is not mandatory, and failure to provide such data will not affect your ability to purchase Zorka Keramika products or receive information, materials, or requested services. For these profiling activities, we also collect information obtained by comparing our Data with publicly available information (e.g., social media profiles you have made public), as well as information collected via cookies and other tracking technologies on the Website—if applicable and only in accordance with the Law and GDPR.

Use of Cookies

a) What are Cookies?

A cookie is a small file that requests permission to be placed on your computer’s hard drive. Thanks to cookies, the website remembers users’ actions and preferences (for example, login data, default language, font size, and other screen settings). Cookies are therefore used to verify IT authentication, monitor sessions, and store information about user activity on the website. They may also contain a unique identification code that allows tracking of user navigation on the website for statistical or marketing purposes. We use cookies to identify which websites our customers visit. This helps us analyze web traffic data and improve our Website to better meet customer needs.

We use this data only for statistical analysis, after which the data is removed from our system. Cookies help us provide you with a better internet experience, allowing us to understand which pages are useful to you. Cookies do not grant us access to your computer or any personal information, except for the data you choose to share with us.

We use cookies for statistical and marketing purposes. You have the right to accept or refuse cookies. If you refuse cookies, this may result in technical blocking of cookies. Please note that removing or blocking cookies may affect your user experience, making some functions unavailable and potentially preventing the Website from functioning correctly.

b) Links to Other Websites

Our website may contain links to other websites. However, when you use these links to leave our website, please note that we have no control over those other websites. Therefore, we cannot be responsible for the protection and privacy of any information you provide while visiting such sites, and these links are not governed by this Privacy Policy.

c) Cookie List

Statistical cookies help website owners understand how visitors interact with websites by anonymously collecting information and reporting it to website owners.

• Marketing cookies are used to track visitors on websites. Their purpose is to display advertisements that are of interest to individual users, thereby benefiting publishers and other advertisers on internet sites.

Providing data for the purposes of marketing and profiling, as indicated in the previous text, is optional, and failure to provide such data will not have any consequences on your ability to purchase Zorka Keramika products or receive information, materials, and requested services.

Methods of Processing and Legal Basis for Processing

Your Data is processed both manually and electronically, based on logic and procedures consistent with the purposes described below, in accordance with the Law and GDPR, including confidentiality and data security. Data may be collected during registration at our points of sale via paper or electronic forms. Data may also be collected during visits to our dealers and retailers, during events, exhibitions, and initiatives organized by Zorka Keramika or attended by Zorka Keramika, by our sales network or business partners, or during your communication with Zorka Keramika websites, internet platforms, and mobile applications.

In accordance with GDPR and the Law, your personal data is stored periodically and used to update and correct previously collected information. Zorka Keramika will process Data based on the following legitimate grounds:

• Your consent;

• Zorka Keramika’s legitimate interest in conducting commercial activities;

• Compliance with legal obligations.

Transfer of Your Data to Third Parties

Data is accessed exclusively by our authorized personnel (e.g., sales, marketing, CRM, service, IT staff) based on a need-to-know basis regarding essential customer information, and Data may be transferred to third parties in the following cases:

• In the case of legitimate interests of third parties, such as competent authorities and public bodies, for their legal purposes;

• When necessary to fulfill a contract or to conduct negotiations aimed at concluding a contract at your request (e.g., providing Data to our dealers or business partners to supply you with information, products, or services you requested);

• In case of extraordinary transactions (e.g., changes in corporate status, acquisitions, transfer of business, etc.).

Your personal data may be transferred to our service providers, for example, for technical and organizational services supporting the purposes described above, such as independent consultants, delivery service providers, marketing services, and payment-related services. These entities are provided only with the Data necessary to perform the agreed services. Finally, to provide you with Zorka Keramika products and services you requested (e.g., to provide the same benefits globally), other companies within the Zorka Keramika group, importers, dealers, and our business partners may access your Data in accordance with applicable data protection laws and GDPR. It is understood that Zorka Keramika does not share Data with third parties for its own marketing purposes.

Transfer of Personal Data Outside the European Union

Some companies within the Zorka Keramika corporate group and contractual parties of Zorka Keramika d.o.o., who may have access to Data, are located outside the European Union, as is Zorka Keramika itself. Zorka Keramika takes all necessary measures to ensure the legitimate transfer of Data to other countries in compliance with GDPR and the Law. At any time, you may request information regarding the transfer of Data to other countries by contacting Zorka Keramika using the contact details provided.

Data Retention Period

Zorka Keramika retains Data for the period necessary to achieve the purposes for which the Data was collected and in accordance with applicable laws and regulations. For activities necessary to perform a contract, Data is retained for ten years from the execution of the contract for administrative and accounting purposes. Data may be retained longer if required by law or in the case of asserting or defending legal claims.

Where Data is Stored

The Data we collect about you is stored in a secure environment. We implement organizational, technical, and personnel measures to protect Data from unauthorized access, disclosure, use, alteration, or destruction by any organization or individual.

Data Protection Officer and Data Controller

Zorka Keramika d.o.o., as the Data Controller, is registered at Bulevar Mihajla Pupina 10v/114, 11070 Belgrade – Novi Beograd. To exercise any of the rights described above, you can contact Zorka Keramika d.o.o. at the following e-mail address: keramika@zorka-keramika-rs

Your Rights

You may contact Zorka Keramika d.o.o., as the Data Controller, or the Data Protection Officer using the contact information above to obtain an updated list of our processors (i.e., our service providers), entities to which personal data is disclosed, and to exercise at any time the following rights in accordance with the Law and Article 15 of GDPR: confirmation of whether your personal data is being processed, access to the content, origin, and accuracy of data, request for integration, updating, correction, deletion, anonymization, data portability, restriction of processing, withdrawal of consent to data processing, and filing a complaint with the competent authority (Commissioner for Information of Public Importance and Personal Data Protection).

Additionally, at any time you may object to the processing of your personal data for marketing purposes, and you may object to the processing of your Data by Zorka Keramika for its legitimate interests in conducting commercial activities, unless Zorka Keramika has a legal basis for processing (e.g., asserting and defending legal claims).

Changes to the Privacy Policy

Zorka Keramika d.o.o., as the Data Controller, is registered at Bulevar Mihajla Pupina 10v/114, 11070 Belgrade – Novi Beograd. To exercise any of the rights described above, you may contact Zorka Keramika d.o.o. at the following e-mail address: keramika@zorka-keramika-rs